Digital Marketing Professional Certificate - DMPC

• In general, the higher your ads appear, the more clicks you get and the more you __
  1. Convert
  2. Get users to visit your website
  3. Pay
  4. Sale

• ln order to support the sales team, you are requesting an increase in your digital budget to focus on lead generation paid methods. What methods should you invest on?

1. PPC
2. Organic search
3. Referrals
4. Engine result

• You are reviewing the marketing budget and need to submit the digital activities expenses.  What are the expenses you should be submitting of?

1. Website
2. Brochures
3. PPC
4. Grand opening

• As part of your new marketing role, you are asked to create your company's buyer persona.  Where can you gather this information from?

1. Work environment
2. Yellow pages
3. Market research
4. A and C

• You have been working on the digital marketing customer journey. You know it start with awareness, interest,  _____ , purchase, retention and advocacy. What step are you missing?

1. Consumption
2. Interest
3. Contemplation
4. Consideration

• You are reviewing the marketing budget and need to submit the digital activities expenses.  What are the expenses you should be submitting of?
  1. Website.
  2. Brochures.
  3. PPC.
  4. Grand opening.

• You are struggling with link building for SEO. What can help your website rank higher?

1. Emails
2. A Blog
3. PPC
4. Social media posts

•  You marketing team is discussing the differences between SEO and SEM. Which team member is right?

1. SSEO is more white-hat, SEM is more grey
2. There is no difference. They are both the same
3. SEO focuses on organic search rankings while SEM encompasses all aspects of search marketing
4. SEO refers to organic search results while SEM focuses on paid search

• You are getting ready to send your first email campaign. Which of the following can hurt your deliverability?
  1. Sending email without custom authentication.
  2. Using single opt-in.
  3. Using URL shorteners.
  4. Text version.

• What would you use SEO for?

1. A Way to increase traffic on your website
2. A process to improve the visibility of your website on search engines
3. A coding language
4. None of the above

• You are tasked to create activities to improve the customer's journey Interest stage. Which of the following would you consider implementing :
  1. PPC.
  2. Radio.
  3. Word of mouth.
  4. Email.

• The word blog in a short form of "Web Log".

1. True
2. False

• You are having your monthly digital meeting and one of your team members asks you what LTV:CAC means. You respond:

1. lifespan value: customer acquisition cost
2. Lifecycle value: customer acquisition cost
3. Lifetime value: customer acquisition cost
4. None of the above

 

• As the marketing director, you rather have a list that was acquired organically rather that purchased, because:

1. These subscribers are more genuinely interested in your brand or service
2. These subscribers are more willing to share your brand or service with their peers
3. These subscribers are more active ad engaged in conversations about you brand or service
4. All of the above

• As part of your digital marketing strategy, you have to implement inbound marketing.  What can you rely on?

1. Blogs
2. Social media
3. Search engines
4. All of the above

• As the marketing director, you would like your website to be more visible lo people without spending money. What method should you use?

1. PPC
2. Blogs
3. SEM
4. Social media

• Since your marketing specialist already discovered the best content, what arc the next steps that he needs to take to finalize content curation?

1. Buy the desired content, organize it and promote it
2. Add images and promote it
3. Organize it, contextualize it, and promote it
4. None of the above

• You have asked your marketing specialist to create a retargeting campaign for each type. He shows you one for sponsorship, one for creative, and one for reverse. Which one is he missing?

1. Advertiser
2. Support
3. Innovating
4. Sales
5. None. There is only 3 types of retargeting campaigns

• Which are examples of social media?

1. Podcasting
2. Blogs
3. Wiki
4. Facebook, Linkedin
5. All of above

• You have been asked to attract attention and generate leads on the digital side or the business. What would you consider implementing?

1. Content marketing
2. Launching e-commerce site
3. Grand opening with free product
4. Radio commercials

• You have been studying the customer journey and would like to send a pre-written set or messages to customers. On what communication strategy should you start working on?
  1. Drip marketing
  2. Automation marketing
  3. Pre-set campaigns
  4. Dynamic marketing

• You are discussing tracking customer behavior with your marketing specialist and he is confused as to what needs to get done. You tell him a cookie needs to get set on the user's:

1. Profile
2. Phone
3. Browser
4. Computer

• Opt-out links ore always optional

1. True
2. False

• -

1. A part 2 of your best blog.
2. News articles.
3. Infographics and social media posts that aren't  yours.
4. UGC (user generated content).

• As part of your new du lies as a Marketing Director, you have been given the company's value proposition to present it to the board members.  In the meeting, one of them asks you what is the value proposition part of, and you respond:

1. Business model canvas
2. Sales model canvas
3. Online model canvas
4. Digital media strategy

• The main purpose of a Display campaign is to drive leads for the client.

1. True
2. False

• You have been invited to the weekly sales meeting. In the meeting, the sales team is asking you to support them in the interest stage so customers can take an action.  The sales team is referring to the:

1. Income funnel
2. Pay funnel
3. Forecasting funnel
4. Sales funnel

• The internet marketing tree is composed by:

1. SEM, directories and listings, email marketing, social marketing, PR, online advertising
2. SEM, directories and listings, email marketing, social marketing, PR, online advertising, website
3. SEM, free listings, email marketing, social networks, press releases, ad networks, website
4. SEO, directories and listing, email, social networks, PR, online advertising

• Billboards and email marketing are both part of Digital Marketing:

1. True
2. False

• A Landing page is the page users see after they click an ad

1. True
2. False

• As the new marketing director, you have created the buyer personas, and now is time to create the target audience.  You have asked the marketing specialist to rather all the respective   information.  In the meeting, the marketing specialist gives you the following data.  What are you going to use to create the target audience?
  1. Gender.
  2. Marital status.
  3. Age.
  4. Place of residency.

• You are redesigning the new company website and need to redirect visitors from one page lo another web page temporarily.  What redirect should you use?

1. 302
2. 300
3. 404
4. 403

• You are asked to create your company's Google AdWords account to implement some digital marketing. What would you be configuring in this platform?

1. Blogs
2. Social media post
3. Paid search and banners
4. E-mails

• You have been appointed as the new Marketing Director of your company and are given this customers' information:  Purchasing habits, household income, hobbies, motivations, and device preference.  What can you create with this information?

1. The Sales model
2. A business proposal
3. The Income funnel
4. A buyer persona

• As the marketing director, you would like to better your PPC every day so ....

1. You plan on working ins a discipline matter
2. You measure and test everything you can
3. You build a keyword list
4. All of the above

• The sales director asks you what triggers a conversion pixel. You respond:

1. A single sale
2. A specific page view
3. Any site visit
4. A registered lead

• You would like to start implementing affiliate marketing.  When should your blogger get paid?

1. It depends on what you agree in with the blogger
2. For every sign up you receive from his blog
3. For every purchase it gets done through his blog
4. For every visitor gets on his blog

• You have been promoting you new "How to" e-book.  As a result, more prospects are scheduling a consultation with the sales team. These users are considered:

1. Interested prospects
2. Warm prospects
3. Hold prospects
4. Hot leads

• Inbound marketing is composed of four main steps.  Call to actions, landing pages and information forms arc part of the ____ stage.

1. Persuade
2. Grow
3. Convert
4. Adaptation

• You have been given your company's Email database. How can you segment it?

1. By gender
2. By products purchased
3. By household income
4. Any number of conditions